Orígenes is a Colombian NGO looking to reconnect people and strengthening social fabric through their culture, education, and sustainability.

In brand-building, our challenge is to find identity! The brand DNA of this project was carrying confidence, empathy, and inclusion in which partners and beneficiaries could feel the young, positive and energetic spirit of the brand.

Orígenes Colombia es una ONG que busca reconstruir tejidos sociales a través de la cultura, educación y sostenibilidad.

El reto era crear una identidad de marca que transmita confianza, empatía e inclusión y, que tanto sus colaboradores como beneficiarios sintieran una marca joven, enérgica y positiva.